2022 Survey Results: We Asked Gardeners About Their Garden Expenditure and the Economy
My name is Hannah Miller, and I’m a keen gardener with a passion for the environment and wildlife.
The economic crisis and rising inflation have affected millions of people in the UK and the US.
But are gardeners tightening their belts by spending less on their gardens?
What will be gardeners’ priorities for the next 12 months?
When do gardeners think the economic situation will improve?
Are gardeners saving money by growing their own ornamental plants rather than buying them?
Are gardeners considering growing food to save money?
We asked visitors to our website 1 of 5 questions.
The results are shown on this page, feel free to use this data on your blog, website, publication or social media.
For our first survey we started with a simple question; we asked 1963 people if they thought they would spend more or less money on their garden in 2023 compared to 2022:
The response was as we expected, only 12% stated that they would spend more, 14% thought their spending would remain unchanged while 74% planned to spend less.
For survey 2, we asked 2245 people what they will be prioritising their garden spending on in 2023.
We listed 8 options to choose from:
- New plants
- Plant and lawn care products
- Tools and equipment
- Outdoor cooking
- Hard landscaping and ornaments
- Fruit and veg
Each respondent was permitted to select up to 4 options.
Just over 70% of the respondents stated that buying new ornamental plants and purchasing products to care for existing plants and lawns were top priorities.
Houseplants, growing fruit and veg and garden furniture were least important.
Tools and equipment ranked fairly high with 6.9% of the votes.
For survey 3, we wanted to gauge how confident the respondents felt about the future of the economy and when their garden expenditure would return to normal levels.
We gave the 1850 respondents 5 options to choose from:
- Up to 1 year
- 1-2 years
- 2-3 years
- 3-4 years
- 4+ years
The vast majority (60%) of the respondents felt that their spending would return to normal levels within 1-3 years.
14% were even more optimistic and felt that their expenditure would normalise within a year.
18% felt that it would take 3-4 years for the cost of living crisis to improve enough for their garden spending to reach pre-crisis levels.
8% were very pessimistic and felt that it would take more than 4 years.
For survey 4, we wanted to see if the respondents had considered growing fruit and vegetables to save money.
Very few people grow their own food in the UK and US but with the cost of living crisis and food inflation at record levels, we wanted to see how many of the respondents had considered this.
Note that we didn’t ask if the respondents were planning to grow their own food, only if they had considered it within the last 12 months to save money.
The results were a surprise for us.
In survey 2, only 4% of the respondents stated that spending money on growing food would be a priority for them in 2023, but in survey 4, an incredible 36% of them indicated that they had considered growing food to save money within the last 12 months.
As expected, 4% stated that they already grew their fruit and vegetables.
For survey 5 we wanted to see if the respondents had tried to cut down on their garden expenditure by growing ornamental plants from seeds or cuttings.
Garden sales of plugs and established plants vastly outweigh the sale of seeds and many gardeners do not have the knowledge or patience to grow from seeds or cuttings. However, given the cost-saving potential, we wanted to see how many gardeners had saved money by growing from seed or cuttings within the last 12 months.
These surveys were conducted between the 23rd of September and the 1st of November 2022.
Visitors to our gardening website were selected at random and upon leaving the website were shown a popup offering them the opportunity to answer a question in return for an entry into a competition to win a £250/$300 Amazon voucher.
The competition was open to residents of the UK and the US.
86% of the respondents were based in the UK.
We asked for the following information:
- Full name
- Country of residence
- Email address
- Answers to a randomly selected survey
All of the survey respondents were either gardeners or at least someone interested in their garden.
The results provide valuable insights into how gardeners feel about the economy and their garden expenditure, but they may not reflect the UK or US populations as a whole.
For example, 22% of the respondents stated that they had grown ornamental plants from seeds or cuttings within the last 12 months to save money.
This should be interpreted as 22% of gardeners have grown ornamental plants from seeds or cuttings within the last 12 months to save money. It’s unlikely that 22% of the general population has grown plants from seeds or cuttings within the previous 12 months.
Similar caution should be applied to the results of the other surveys, all of which are surveys of gardeners (or at least those that have an interest in their gardens).
Use Our Data
You are more than welcome to publish this data and the results of our surveys on your blog, website, publication or social media.
The graphics are subject to Creative Commons CC BY-SA 4.0 so if you wish to copy and republish them, please provide a link credit to diygardening.co.uk as attribution.
More From Hannah Miller:
These surveys and summaries were created by Hannah Miller and this page was last updated on the 10th of November, 2022.
Discover more content at Hannah’s Corner.
Hannah is a keen amateur gardener, mother and a former NHS administrator. She also loves photography and enjoys taking photos of wildlife in the garden.
She is a keen gardener and cares about the environment and lives an eco-friendly lifestyle as much as is practical.